Draftship vs Stripo, modern email building without the feature bloat
Stripo has been a staple of the email-building world since 2017 and has carved out a niche with its massive template library and AMP for Email support. The cost: feature bloat, paywall walls around the most useful tools (pre-flight audit, version history, saved rows), and a UI that throws everything at you at once. Draftship is the clean, local-first, free alternative that focuses on the 80% of features marketers actually use.
Draftship vs Stripo, feature by feature
Interface clarity
Stripo's editor is dense, three side panels, a module library overlay, a test-sending dialog, and a template gallery all accessible at once. It's powerful but overwhelming. Draftship's blueprint-inspired UI has one left sidebar (Content/Rows/Layers/Brand/Variables), one right inspector, and a clean canvas. The complexity is there when you need it (35-point audit, render farm, version history) but hidden behind tabs and the ⌘K command palette.
Templates and modules
Stripo wins on raw template count, 1000+ pre-built templates and modules. Draftship has a curated starter set plus a live template gallery where uploads from anywhere get parsed into editable blocks automatically. Stripo's free tier limits you to 4 exports/month. Draftship has no export limit.
Marketing-focused features
Stripo's pre-flight check is behind a $15/mo Basic plan or higher. Draftship's 35-point audit, contrast ratios, spam triggers, CAN-SPAM compliance, unfinished content detection, Gmail clipping warnings, runs live in the editor and is completely free. Draftship also ships a Subject Line Lab (character-count per client, emoji picker, spam-word highlighting, A/B variant), auto-UTM on every link, and a stress-test preview mode that injects adversarial data at 320px, all free, all built in.
AMP for Email
Stripo supports AMP for Email; Draftship does not. If dynamic, interactive AMP components are a hard requirement for your campaigns, Stripo is the better tool. Note: AMP for Email is supported only in Gmail, Yahoo, and Mail.ru, so if your audience is Outlook- or Apple Mail-heavy, AMP fallback content is what your recipients actually see.
Stripo is the right tool if you specifically need AMP for Email or rely on their massive module library. For everyone else, especially marketers who want a clean, modern UI, multi-email campaign management, and full-featured free exports, Draftship is faster, cleaner, and more focused.
Questions people ask about Draftship vs Stripo
Can Draftship import Stripo-exported HTML?
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Yes. Paste or upload your Stripo export into Draftship's Import HTML dialog. The DOM parser preserves multi-column layouts, background colors, inline fonts, element margins, and even CSS rules from <style> blocks (inlined onto matching elements before parsing).
Does Draftship support AMP for Email?
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Not currently. AMP requires server-side validation and specific MIME types that don't fit Draftship's local-first architecture. If AMP is a hard requirement, stay with Stripo or an ESP that natively supports it (SendGrid, Mailgun).
How does Draftship's template gallery compare?
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Draftship's curated starter set is smaller but higher quality, every template is Outlook-safe, contrast-audited, and under 80 KB. Marketers can upload unlimited personal HTML templates via the Import dialog, which is where Draftship shines: any existing template from any tool becomes an editable starter.
Can I collaborate with teammates?
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Not in real time. Draftship is local-first; for team sharing, export as JSON and version it in git, Dropbox, or any shared drive. Real-time multiplayer is on the roadmap but not a priority for v1.