How we research an account, write the email with ChatGPT and Claude, and get it delivered to the inbox. Written down so you can do it yourself.
How to research an account and draft the email with them, and what a person checks before anything is sent.
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ChatGPT and Claude
ChatGPT writes to whoever you describe. Describe a job title and you get an email few people answer. The prompt, the research note it needs and the check.
ChatGPT and Claude
How to use Claude to research a target account with a source on every fact, keep your rules in a project, and draft an email you can check line by line.
ChatGPT and Claude
No Gmail or Outlook sender rule mentions AI-written text. They check the sender, the complaints and the headers. What readers notice is something else.
When to hire an agency, and how the list, the research and the emails are made.
Account-based programs
Four account-based emails we wrote, shown as sent: an introduction, an account approach, a follow-up and a referral. What each does, and when not to use it.
Account-based programs
AI SDRs produced more raw replies, not fewer. Why we still do not use them in account-based work, with the reporting that cuts against us.
Account-based programs
A written procedure for a target account list of 50 to 200 accounts: what earns an account its place, what disqualifies one, and the monthly review.
Account-based programs
We use AI daily, including for every first draft, and a person checks each one. Where we point it, where we stop, and the test we use.
Account-based programs
What an account-based marketing agency costs against an in-house hire in year one, the hybrid split, and when each is the right call. Sourced and dated.
Sender rules, authentication records and inbox quirks that decide whether a message arrives and how it looks.
How email lands
Google, Yahoo and Microsoft now reject non-compliant bulk mail. The ordered checks to run this week, and why small account-based sends have less headroom.
How email lands
Gmail does not publish its tab classifier. What Google documents, what vendors report, what moves mail between tabs and what it means for B2B outbound.
How email lands
Bulk sender requirements for Google, Yahoo and Microsoft side by side: the 5,000-message line, enforcement dates, error codes and a primary source for.
How email lands
Gmail shows a BIMI logo only with DMARC enforcement, an SVG Tiny PS file and a VMC or CMC. Costs, failures, and whether it pays off for B2B outbound.
How email lands
Apple's Mail Privacy Protection preloads tracking pixels, so opens include machine activity. What it changes and which metrics still carry signal in B2B.
How email lands
SPF lists who may send for your domain, DKIM signs each message, DMARC checks both against the From address. Records, alignment and 2026 sender rules.
How email lands
Gmail clips email HTML at about 102 KB, a figure Google has not published. What is documented, what testers saw, and how to stay under the line.
How email lands
Classic Outlook draws email with Word's engine, which ignores border-radius and link padding. The VML button that fixes it, and what new Outlook changes.
Your own HTML, merge fields that never print an empty name, and a sending domain that passes, one platform at a time.
Marketing automation platforms
Mailchimp's *|FNAME|* prints a blank when a contact has no first name. How to add a default or an *|IF:|* fallback, code custom HTML and set up DKIM.
Marketing automation platforms
Insert HubSpot personalization tokens with a fallback, build a coded email template that publishes, and connect your sending domain with DKIM.
Marketing automation platforms
How Marketo templates become editable (mktoText, mktoModule, variables), token defaults that never print an empty name, and DKIM that passes DMARC.
Marketing automation platforms
Build Pardot (Account Engagement) email templates with pardot-region, write HML merge fields with defaults, and publish DKIM and tracker domain records.
Marketing automation platforms
An AMPscript guide for Marketing Cloud: a first name that never prints blank, Content Builder template slots, email limits, and SAP with DKIM and DMARC.
Marketing automation platforms
Upload your own HTML to Oracle Eloqua, lock template regions with elq-edit, give field merges a default value, and align DKIM and SPF for DMARC.
Marketing automation platforms
Klaviyo leaves {{ first_name }} blank when a profile has no name. Add the default filter, import custom HTML with an unsubscribe tag, and set up DKIM.
Marketing automation platforms
Braze Liquid prints a blank for a missing first name. How to set a default, write if/else logic, format dates, use abort_message and set up DKIM.
Marketing automation platforms
ActiveCampaign's %FIRSTNAME% prints a blank space when the field is empty. Set a default value, use conditional content, code custom HTML and set up DKIM.
Tell us who you sell to and what you have tried. We'll get back to you ASAP, and if it looks like a fit, we build it into your systems within days.
Or write to hello@draftship.io