How to use Draftship with Brevo
Brevo (formerly Sendinblue) accepts pasted HTML in the campaign editor's code mode. Personalization uses double-curly contact attributes. Here's the path that respects Outlook fidelity and the required unsubscribe Liquid tag.
Brevo, the platform formerly called Sendinblue, sits in the SMB ESP tier with a strong European customer base and a free tier that actually supports real sending volume. Its email builder offers drag-drop, rich-text, and code editor. The code editor accepts pasted Draftship HTML cleanly.
Where Brevo accepts pasted HTML
From the dashboard: Campaigns → Email Campaign → Create. After picking your audience, the editor opens. Choose Code Editor. Paste your full Draftship export.
Personalization syntax
Brevo uses Liquid with a contact namespace. The field names are uppercase by convention but case-insensitive.
| Draftship | Brevo |
|---|---|
{{ first_name }} | {{ contact.FIRSTNAME }} |
{{ last_name }} | {{ contact.LASTNAME }} |
{{ email }} | {{ contact.EMAIL }} |
{{ company }} | {{ contact.COMPANY }} |
| Unsubscribe link | {{ unsubscribe }} |
| View in browser | {{ mirror }} |
For defaults, use Liquid's pipe filter: {{ contact.FIRSTNAME | default: "there" }}. Brevo's Liquid is closer to standard Shopify-flavored Liquid than Klaviyo's Django.
Brevo's free-tier sending caveats
Brevo's free tier allows 300 sends per day. Marketing email is rate-limited; transactional API has its own quota. If you hit the daily cap, queued sends roll over to the next day. Schedule large list sends across multiple days when on the free plan.
Image hosting
Brevo's media library is at Settings → Media Library. Upload there for hosted CDN URLs. External URLs work but aren't auto-mirrored. The CDN domain is account-specific, looking like https://media.brevo.com/.
Brevo Conversations and the email-to-chat handoff
A feature worth noting: Brevo can route reply-to addresses to its built-in chat inbox if you enable Conversations. This is invisible to the recipient but can save you from missed replies. Configure under Conversations → Settings.
Test send checklist
- Use Send Test with a real contact ID for accurate Liquid resolution.
- Run the rendered HTML through the size checker.
- Click every link to confirm Brevo's tracking wrap preserves UTMs.
- Verify the unsubscribe link routes to your Brevo-hosted preference center.
When to use Brevo's drag-drop
For SMB marketers running weekly newsletters, drag-drop is faster. For one-off launches that need Outlook fidelity, Draftship plus the code editor is the right call.
For UTM hygiene across ESPs, see UTM parameters for email marketers.