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Signal, August in four numbers

A monthly metrics email opening on a deep teal field, where each figure carries one sentence of cause and one full-bleed chart. Send it to a team or a customer base that has earned the real numbers.

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About this email

Subject line
August: retention finally moved
Preview text
Four figures, one chart, and the pricing change that did most of the work.
Width
600px, stacks on phones
Export size
25,301 bytes (24.7 KB)
Free
Yes, with no account and no export limit.

What the HTML does

  • Table layout with ghost tables for Outlook. Columns are tables inside Outlook-only conditional comments, so Word's engine gets the widths it needs and everyone else gets the responsive version.
  • VML buttons. Each button is a VML shape for Outlook and a padded link everywhere else, so the whole button is clickable in both.
  • Dark-mode meta. color-scheme and supported-color-schemes tell Apple Mail and Outlook how the email expects to be treated in dark mode.
  • Preheader. The preview text is in the HTML, hidden from the body, so the inbox shows what you wrote instead of the first line of the footer.
  • Mobile stacking. Columns stack under 600px with a media query, and stay side by side where media queries are ignored.
  • Inline styles. Every style that matters is on the element, because Gmail strips most of the head and some clients drop it entirely.
  • Exact line heights in Outlook. mso-line-height-rule: exactly keeps spacers and text from drifting in Outlook for Windows.
  • Outlook DPI fix. The OfficeDocumentSettings block stops Outlook from scaling images on high-DPI Windows displays.
  • Presentation tables. Layout tables carry role="presentation" so screen readers read the content, not the grid.
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