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Product Launch
Bold, photographic, confident launch announcement.
- Subject
- Introducing Oak: a working desk lamp
- Preheader
- Warm light, honest materials. Now shipping.
- Width
- 600px
- Rows
- 5
- Blocks
- 15
- Buttons
- 1
- Images
- 1
- Words
- 45
- Rendered
- 9.9 KB
Live preview
Exactly what ships
Rendered HTML, no transpile in between. Toggle desktop and mobile to verify the layout, then copy or download to use it anywhere.
When to send
How to use this template
Use product emails to drive feature adoption among existing users, not to convert new ones. The strongest results come from segmenting by who has not yet used the feature you're announcing and excluding everyone else.
Best practices
- Segment to non-adopters of the specific feature. Sending to your full list dilutes engagement.
- Lead with the user benefit, not the feature name. "Stop losing changes" beats "Introducing autosave".
- Include a 30-second demo gif or video poster. Screenshots in email work; live video does not.
- Make the CTA take the user directly into the feature, not to a marketing landing page.
What's inside
The 15 blocks that make this email
text
8
heading
5
image
1
button
1
Make it yours. Ship it from the editor.
Open the template in Draftship's free editor. Edit the copy, swap the colors, change the variables. Export Outlook-safe HTML or paste into your ESP. No sign-up, local-first, no AI copy slop.
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