Harvest is back on the shelf
Tidewater, a promo email, finished in HTML.
A serif headline on a woodland track, tasting notes beside the photograph, and a discount that ends on a stated day. Send it when the season is the reason.
Read the email as text
TIDEWATER
AUTUMN RETURN · HARVEST, SEVENTH YEAR
Harvest is back on the shelf.
Roasted last Tuesday. Rested since. On the shelf from this morning.
Harvest is the one we only roast between September and February, because the lots it is built from are only themselves for about that long. This is the seventh year of it, and the seventh slightly different version of it.
TASTING
Cocoa, dried fig and a twist of orange peel. It pulls sweet as espresso and keeps its shape under oat milk, hot or over ice while the weather makes its mind up.
250g £9 · 1kg £28
UNTIL SUNDAY, MIDNIGHT
Twenty per cent off any bag.
Then Harvest settles in at its ordinary price until the last sack runs out, which last year was the second week of February.
ALSO ON THE SHELF
Ebb
The everyday one. Washed Colombian, roasted Monday
£8
Slack Water
Decaf, sugarcane process, and not an apology
£9
The price on the page is already the autumn price, so there is nothing to type at the checkout. Standing orders get it on the next delivery without asking.
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