The Halland chair is still in your basket
Fold & Last, a re-engagement email, finished in HTML.
The chair carrying the headline, then the same chair as a line item with delivery and a total. Send it a fortnight after a basket goes quiet.
Read the email as text
FOLD & LAST
YOUR BASKET · KEPT UNTIL 6 OCTOBER
Still in your basket.
It has been a fortnight, friend. The Halland is where you left it, at the same price, with the same three weeks to make it.
What is in the basket
Halland chair, oiled ash
Made to order, three weeks
£340
Delivery
Two people, to the room you want it in
£25
Total
Nothing is taken until you finish the order
£365
Why it takes three weeks
Steam bent ash, oiled by hand, with a seat woven in paper cord. It takes a little over a week of somebody's time, which is why it is made only once you order it, and why there is never a warehouse full of them waiting.
Made by
Ilse and Tomas, in the Hackney Wick workshop, one at a time
Materials
English ash, hard wax oil, Danish paper cord
Guarantee
Five years, including the cord, which is the part that wears
Returns
Thirty days from delivery, collected by the same two people
This is the only reminder we send. The basket empties itself on 6 October, and if you have decided against the chair the unsubscribe link below stops these for good.
Fold & Last · Workshop 3, Hackney Wick, London Unsubscribe · View in browser
