UTM builder
Add utm_source, utm_medium and utm_campaign to a link, with consistent lowercase values.
UTM builder, the tool
Your link
Enter a destination link to build it.
Warnings
Warnings appear as you type.
Google Analytics reads Newsletter and newsletter as two values, so keep one spelling for each.
The five parameters
| Parameter | What Google says it identifies | Always set |
|---|---|---|
utm_source | The advertiser, site or publication sending the traffic, for example a newsletter. | Yes |
utm_medium | The marketing medium, for example email. | Yes |
utm_campaign | The name of the individual campaign, slogan or promo code. | Yes |
utm_content | Tells apart similar content or links within the same message. | Optional |
utm_term | Identifies paid search keywords. | Optional |
Source: Google Analytics Help on campaign URLs, paraphrased.
More free tools
- Subject line testerCount a subject line's characters and see how much of it each of five inbox clients shows.
- Spam word checkerFlag the promotional phrases in your copy so you can reread them before you send.
- Email size checkerMeasure your email's HTML and see how close it is to the size where Gmail clips it.
Further reading
Last verified . The sources named on this page were read that day.