Live on 6 November: reading churn properly
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SIGNAL
LIVE WEBINAR · THURSDAY 6 NOVEMBER, 16:00 GMT
What your churn number is hiding.
A single churn percentage averages away the thing you needed to see. Forty five minutes, three real cohorts, and the month the number stops describing anything.
Date
Thursday 6 November
Time
16:00 to 16:45 GMT
What we will actually do
First 15
Three cohorts on screen, taken apart month by month
Next 20
Where the average hides a churn problem, and what to plot instead
Last 10
Your questions, live. Nobody is selling anything at the end
Your speaker
Mara Ilves
Head of analytics at Signal. Six years reading retention inside subscription businesses before she started building the tools for it, which is a useful order to do those in.
Register even if Thursday is impossible. The recording and the three cohort files go out the next morning to everyone on the list.
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