Field 02: forty hours on one charge
Atlas Audio, a launch email, finished in HTML.
A yellow field with 80px poster type, a full-bleed product photograph, a black spec strip, then the yellow again for the price. For a launch that wants to be heard across an inbox.
Read the email as text
ATLAS AUDIO
NEW · OVER EAR
FIELD 02
Forty hours on a charge. A steel hinge rated to twenty thousand folds. Ear pads you can change yourself with a coin, for eleven pounds a pair.
Battery
40 hours
Driver
40 mm
Weight
268 g
WHAT WE KEPT
A 3.5mm jack, because a flight is eleven hours and a dead battery is a dead pair of headphones. A hinge in steel rather than glass filled nylon, which is the part that breaks on every pair we have taken apart. And a case that is a case, not a pouch.
Replacement ear pads
Protein leather, changed with a 10p coin
£11
Braided cable, 1.2m
3.5mm to 3.5mm, with an inline mic
£14
Hinge and headband service
Posted back inside ten working days
£25
All three are on the site for as long as we make Field 02, and for five years after we stop.
FIELD 02, IN BLACK OR SAND
£210
Or £17.50 a month for twelve months, with no interest.
Atlas Audio · 216 Mare Street, London E8 Unsubscribe · View in browser
