Two warehouses and the quarterly close
Northward, an outreach email, finished in HTML.
An account-based first touch that opens with something true about the company, names the problem it causes, and asks for fifteen minutes. Send it to one named account at a time.
Read the email as text
Hi Tomas,
Kestrel Freight has been running two data warehouses since the Ardent acquisition: the Redshift cluster that came with the deal, and the Snowflake instance your platform team stood up last year. I gather neither is going anywhere soon.
I have watched four companies sit in exactly that position, and the migration is rarely the painful part. The quarterly close is: finance and analytics arrive with different numbers and nobody in the room can say which one is wrong.
We fixed that for a retail group of about your size in six weeks, without moving either warehouse. I can show you what we actually did, including the part that failed.
Fifteen minutes on Thursday or Friday? If close is not the thing keeping you up, tell me what is and I will send something more useful instead.
Joel Ferreira
Northward
The six week write-up: example.com/northward/close
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