Templates Outreach

Signal, Second email

A three-sentence follow-up that refers back without repeating the pitch and offers to stop. Send it about a week after the first email and only once.

Open in editor
680px

About this email

Subject line
Re: A question about your Monday reporting
Preview text
Closing the loop, and I will stop after this one.
Width
580px, stacks on phones
Export size
11,697 bytes (11.4 KB)
Free
Yes, with no account and no export limit.

What the HTML does

  • Table layout with ghost tables for Outlook. Columns are tables inside Outlook-only conditional comments, so Word's engine gets the widths it needs and everyone else gets the responsive version.
  • Dark-mode meta. color-scheme and supported-color-schemes tell Apple Mail and Outlook how the email expects to be treated in dark mode.
  • Preheader. The preview text is in the HTML, hidden from the body, so the inbox shows what you wrote instead of the first line of the footer.
  • Mobile stacking. Columns stack under 600px with a media query, and stay side by side where media queries are ignored.
  • Inline styles. Every style that matters is on the element, because Gmail strips most of the head and some clients drop it entirely.
  • Exact line heights in Outlook. mso-line-height-rule: exactly keeps spacers and text from drifting in Outlook for Windows.
  • Outlook DPI fix. The OfficeDocumentSettings block stops Outlook from scaling images on high-DPI Windows displays.
  • Presentation tables. Layout tables carry role="presentation" so screen readers read the content, not the grid.
Open this template and export the HTML